Manager, Digital Communications

Company: StoryCorps
Location: New York
Posted on: February 4, 2025

Job Description:

Manager, Digital CommunicationsDivision: Marketing and CommunicationsDepartment: Content Distribution & PartnershipsLocation: RemoteReports To: Director, Marketing Communications and Special ProjectsStatus: Full Time, Regular, Exempt, Non-UnionSalary: $75,000 - $80,000Deadline to apply: Friday, February 7th, 2025, 5:00 pm ETTHE ROLEThe Manager of Digital Communications is responsible for the strategy and implementation of StoryCorps' digital communications. The manager will lead the development and execution of comprehensive email marketing campaigns to support organizational goals, including audience engagement, retention, and revenue growth. This role will strategize, optimize, and manage email communications across multiple platforms, ensuring alignment with brand messaging, industry best practices, and data-driven insights. This role will also oversee the maintenance and updates of initiative webpages. The ideal candidate will have strong technical expertise in email marketing tools, a creative approach to storytelling, and a keen eye for analytics.This role will report to the Director, Marketing Communications, and Special Projects and will be working in close collaboration with the Development team to drive revenue growth. Additionally, this role will partner with the Integrated Marketing and Programs teams to drive awareness and engagement campaigns with StoryCorps core and initiative-based audiences. They will also work in close coordination with our Digital team to manage the email marketing platforms.WHAT YOU'LL DOEmail Strategy Development:

• Create and manage an organization-wide email marketing strategy that supports key objectives, including engagement, lead generation, and fundraising.
• Partner with the Individual Giving team on email strategy and fundraising initiatives.
• Develop content and audience segmentation plans to deliver personalized, impactful messaging to diverse stakeholders.
• Create and manage donor and user 'journeys,' such as first-time donor and participant series, in close collaboration with the Development team.
• Partner with content, design, development, and marketing teams to produce cohesive, visually appealing email campaigns.
• Support cross-departmental initiatives by advising on email strategies and aligning efforts with broader organizational goals.Email Campaign Strategy and Execution:
  • Plan, build, and execute email campaigns, including newsletters, fundraising appeals, event invitations, and develop workflows across organizational initiatives.
  • Collaborate with cross-departmental stakeholders to develop campaign objectives, timelines, and creative assets.Email System Administration:
    • Manage email marketing platforms (e.g., Mailchimp, HubSpot, or Salesforce Marketing Cloud), ensuring data integration with CRM systems.
    • Ensure compliance with email marketing laws (e.g., CAN-SPAM, GDPR) and maintain email deliverability best practices.Analytics and Optimization:
      • Monitor email campaign performance metrics (e.g., open rates, click-through rates, conversions) and generate regular reports with actionable insights.
      • Conduct A/B testing on subject lines, content, layouts, and send times to improve effectiveness.
      • Use data to refine strategies, enhance audience engagement, and increase ROI.Website Maintenance:
        • Build and maintain donation pages, create homepage banners, and other digital assets to align with fundraising campaigns.
        • Maintain and update the existing Initiative pages to ensure they are updated, optimized, and coordinated with initiative messaging and calls-to-action.
        • Create Initiative web pages as needed, including conversation landing pages for each new monthly audio card for OSS.Innovation and Trends:
          • Stay current on industry trends, technologies, and best practices in email marketing and customer engagement.
          • Recommend and implement new tools, techniques, and formats to enhance email marketing efforts.ABOUT YOURequired:
            • Bachelor's degree in Marketing, Communications, Business, or a related field.
            • 3-5 years of experience in email marketing strategy and implementation, preferably in a nonprofit or mission-driven organization.
            • Skilled writer with a talent for crafting compelling stories that captivate and engage diverse audiences.
            • Expertise with email marketing tools (e.g., Mailchimp, Campaign Monitor, Pardot, Salesforce Marketing Cloud).
            • Experience with analytics tools (e.g., Google Analytics) and CRM platforms.
            • HTML and CSS knowledge is a plus.
            • Strong project management and organizational skills, with the ability to handle multiple campaigns simultaneously.
            • Analytical mindset with a results-driven approach to problem-solving.
            • Creative thinker who is comfortable working collaboratively and independently.Preferred:
              • Certification in email marketing or digital marketing.
              • Experience managing email automation workflows and leading marketing campaigns.ABOUT MARKETING AND COMMUNICATIONSStoryCorps' Marketing & Communications (M&C) Department is fast-paced, creative, and highly collaborative. The team supports StoryCorps' mission by promoting its content, programs, products, and services via all channels and ensures a top-quality participant and user experience.ABOUT STORYCORPSStoryCorps' mission is to help us believe in each other by illuminating the humanity and possibility in us all - one story at a time.OUR COMMITMENT: We seek to recruit and develop a staff whose diversity reflects the communities we serve, and strongly encourage applications from people of color, the LGBTQ+ community, and people of all ages, political beliefs, and cultures.IN-OFFICE WORK: Working at the StoryCorps office is optional except in certain circumstances, such as in-person training.COVID NOTICE: All offers of employment requiring on-site/in-person work will be contingent on the candidate being Fully Vaccinated prior to starting their new role.
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Keywords: StoryCorps, Hartford , Manager, Digital Communications, Executive , New York, Connecticut