Director, Digital Marketing - US Heme

Company: Vertex Pharmaceuticals
Location: Boston
Posted on: February 2, 2025

Job Description:

Director, Digital Marketing - US Heme
Location: Boston, MA
General Summary:
The Director, Digital Marketing, US Heme BU will own digital patient activation for our first genetic therapy for hemoglobinopathies (sickle cell disease and beta thalassemia). The individual will be responsible for creating and executing unbranded and branded digital marketing, non-personal promotion, demonstrated success leading complex cross-functional and agency workstreams, and the ability to drive stakeholder alignment across various levels. The successful candidate will have the ability to thrive in an environment of rapid change, collaborate effectively within cross-functional teams, and have a solution-oriented and customer mindset. This role will report to the Head of Marketing for the Hematology Business Unit.
Key Duties and Responsibilities:

• 
  
• This role is responsible for developing digital engagement programs, in line with Marketing priorities.
  
• Will lead the branded media strategy and development of the media plan including selection of media programs.
  
• Will collaborate closely with the Brand Marketing team on journey mapping and execution of media plans.
  
• Will work with information technology, multiple vendors, and agencies to ensure the organization's processes, budget, and platforms are operating effectively to support the commercial business needs.
  
• Translate the brand strategy into an effective tactical plan for digital promotion through creation and execution of measurable programs that engage customers at multiple touchpoints throughout their treatment journey and takes into consideration the different segments.
  
• Direct and manage agencies of record to create all digital programming materials such as digital media, social media, SEO/SEM, CRM efforts, and automated engagement tactics ensuring external partners remain on-time and on-budget.
  
• Continuously scan and evaluate external digital patient pilot partnership opportunities to support new patient digital capability building.
  
• Closely partner with Regulatory/Legal/Medical review committee to obtain approval for effective and compliant marketing materials.
  
• Establish key performance indicators for materials to measure and ensure effectiveness of their impact and return on investment.
  
• Partner with privacy and legal on ensuring compliance aligned to emerging state regulations related to healthcare data.
  
  Knowledge and Skills:
  
  • 
    
  • In-depth knowledge of non-personal digital promotional capabilities.
    
  • Ability to effectively communicate compelling digital marketing concepts and complex ideas to cross-functional audiences at all levels of the organization.
    
  • Experience managing complex internal and external partner relationships involving creative, digital, and media agencies.
    
  • Expertise in measurement and analytics of digital programs.
    
  • Strong understanding of web content management processes and platforms.
    
  • Strategic thinking and ability to understand insights and the implications, and apply those insights to business problems and opportunities.
    
  • Detail orientation and strong organization, prioritization, and project management skills, with demonstrated ability to manage multiple tasks.
    
  • An entrepreneurial spirit and an ability to develop creative solutions to complex problems.
    
  • Aligned with company culture focused on ethics and integrity in all we do.
    
  • Comfortable working in a highly collaborative and results-driven environment within a growing business unit.
    
    Education and Experience:
    
    • 
      
    • Bachelor's Degree
      
    • Requires 8+ years of work experience leading the delivery of customer-facing digital non-personal promotional programs to promote products and services to external customers, or the equivalent combination of education and experience.
      
      Flex Designation:
      Hybrid-Eligible Or On-Site Eligible
      Flex Eligibility Status:
      In this Hybrid-Eligible role, you can choose to be designated as:1. Hybrid: work remotely up to two days per week; or select2. On-Site: work five days per week on-site with ad hoc flexibility.
      Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.
      Company Information
      Vertex is a global biotechnology company that invests in scientific innovation.
      Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
      Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
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Keywords: Vertex Pharmaceuticals, Hartford , Director, Digital Marketing - US Heme, Executive , Boston, Connecticut