Director, Addressable Sales

Company: The Walt Disney Company (France)
Location: New York
Posted on: November 8, 2024

Job Description:

JOB SUMMARY:Reporting into the VP, Addressable Sales, this role will be responsible for driving addressable revenue growth for an assigned agencies in the upfront and scatter marketplace; and for building and maintaining strong relationships with clients and their agencies.Key Stakeholders/Interactions:

• Sales leadership
• Sales Multimedia team
• Revenue Management & Operations addressable team
• Client Solutions & Addressable Enablement leadership
• Agency and Marketing ClientsRESPONSIBILITIES:
  • Lead the overall addressable sales and sales strategy for the assigned client/agency groups in the upfront and scatter marketplace
  • Responsible for meeting and exceeding addressable revenue for assigned agency and/or client group
  • Establish a recognized presence in the market with the full complement of Disney addressable sales opportunities, identify new addressable revenue opportunities in streaming, social and digital
  • Respond proactively to all requests; help to guide all Addressable RFPs to key Disney Advertising stakeholders so that critical deadlines are achieved
  • Aid in addressable RFP's & pitches
  • Provide weekly updates via CRM on digital revenue performance, including details on booked deals, working pipeline, progress against UF commits, scatter opportunities, competitive intel.
  • Help take addressable narrative for the portfolio to market with the Multimedia and Addressable sellers
  • Work in coordination with the Multimedia teams but should be autonomous to divide and conquer incremental sales effort in the market.Responsible for generating demand for streaming, social, and data driven addressable products
  • Partner with Disney Advertising 's internal teams including Addressable Enablement, Ad Operations, Revenue Management, Transactional Sales, Business Operations and Client & Brand Solutions and our segment partners, including ESPN, WDT, Technology, Finance and others to devise addressable advertising solutions and drive innovation and creativity throughout the entire sales process
  • Foster meaningful relationships with agency and brand leads
  • Provide guidance and leadership to Account Executives and Associate Account Executives
  • Ensure we have a diverse team and a positive culture of inclusionExperience:
    • 10+ years of experience in digital advertising in a large media organization
    • Significant experience in premium TV and addressable advertising sales, understanding and delivering direct and programmatic sales
    • Deep experience with optimized linear and addressable television, as well as experience working with agencies focusing on new media
    • Strong understanding of new media technologies
    • A change leader with experience guiding teams to deliver revenue
    • Experience interfacing with high level executives, clients and agencies
    • Experienced leader of data driven sales managing the sales cycle with advanced campaign measurement and attributionSKILLS & CAPABILITIES:
      • Strong Sales Leader with an established history of prospecting new clients, generating leads and closing sales
      • Able to simply and compellingly present complex marketing programs to clients. Able to lead brainstorming sessions as the need and situations demand
      • Manage multiple projects with tight deadlines; communicate effectively with a range of executives, department teams and clients
      • Ability to perform at a high level even when faced with unexpected change; creative problem solver in dealing with difficult or unexpected challenges
      • Be willing to take risks to ensure creative thinking and the best outcomes possible
      • Able to work with data, create solutions and deal with ambiguity
      • Ability to travel based on business needs
      • Familiarity with Salesforce/CRM tools preferred#DisneyAdvertisingThe hiring range for this position is $231,600 - $283,000. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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Keywords: The Walt Disney Company (France), Hartford , Director, Addressable Sales, Sales , New York, Connecticut