Web Marketing Leader
Company: VirtualVocations
Location: Hartford
Posted on: April 3, 2025
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Job Description:
A company is looking for a Head of Web Marketing.
Key Responsibilities
Develop and manage website strategy to enhance brand representation
and drive pipeline generation
Track and analyze web traffic metrics, establish KPIs, and
implement marketing automation for lead nurturing
Collaborate with cross-functional teams and manage future team
members while staying updated on industry trends
Required Qualifications
Strong knowledge of website management, UX/UI principles, and
Conversion Rate Optimization (CRO)
Hands-on experience with CMS platforms and website optimization
tools
Expertise in Google Analytics and SEO best practices
Experience managing PPC campaigns and familiarity with marketing
automation tools
Leadership experience with potential to grow and manage a web
marketing team
Keywords: VirtualVocations, Hartford , Web Marketing Leader, IT / Software / Systems , Hartford, Connecticut
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