Digital Marketing Manager

Company: Volt
Location: White Plains
Posted on: April 17, 2025

Job Description:

We bring you Tomorrow's opportunity, today.

Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.

Volt is immediately hiring a Digital Shelf Measurement Specialist in White Plains, New York 10605

As Digital Shelf Measurement Specialist, you will be.

Job Description:
The Associate Manager, Digital Shelf Measurement will report into the Director, Digital Shelf + Capabilities and be responsible for helping to build Best in Class business performance acumen for the Digital Shelf. This person will support the Director, Digital Shelf + Capabilities, by helping to lead a cross-functional team to democratize Product (picture of success) score carding and execution for Digital Shelf KPIs (In-stock Rate, Content Compliance, Search Placement, Ratings & Reviews). This includes but is not limited to monthly score carding, cross-business analytics integration, internal education plan, and measuring content effectiveness. Analytically savvy, this person will improve digital shelf dashboards to enable drill-down analysis and share high-level business insights. In this capacity, they will monitor and report out digital shelf performance and make recommendations to continue to take Client's digital shelf to the next level. This will enable them to connect with key business stakeholder who impact the KPIs (Sales, Marketing, Operations, eComm) and co-create action plans to improve performance.


Responsibilities:
Champion ongoing Product scorecard progress, using insights to help define priority actions for impact
Maintain performance tracking of the digital shelf using performance dashboard, derive insights, share monthly analysis with the teams
Make recommendations for product information updates to drive performance improvement, track progress against recommendations
Support on going Digital Shelf Content audits to ensure we are measuring Content Compliance across customers
Track the impact of digital shelf content optimizations on conversion and champion ongoing content optimization by leveraging digital shelf analytics platform
Assist in scaling the eCommerce digital shelf KPI fundamentals across our regions
Act as the central point of contact for the eCommerce Managers to review digital shelf opportunities and summarize actions needed back to the Digital Shelf team - measure and diagnose content compliance and content effectiveness to optimize conversion
Support eCommerce Managers to share insights that they can bring back to their customers[FM1]
Connect across Digital Shelf Content and Demand Generation to track Share of Search Placement and make recommendations for keyword search opportunities
Build and own dashboards for Digital Shelf KPI analytics, focusing on Categories, Brands, Customers, and Competition
Maintain Pro. Database to ensure accuracy
Own SKU Prioritization as part of the Digital Commerce portfolio strategy


Drive Data Democratization and Business Integration of Digital Shelf KPIs
Be the Product liaison and build stakeholder engagement and education training plan
Connect with the Sales, Marketing, Insights, and Enterprise Analytics teams for broader insights and analytics integration opportunities -
Champion data democratization and drive the integration with retail KPIs for Customer JBP discussions
Own/manage the relationships with Pro. and the team that manages the Profitero integration (with A&I support)
Partner with the Cir.-team and Pro.-team on Digital Shelf Measurement opportunities
Lead Phase 2 of the Stakeholder Engagement Plan to include brand / category management with A&I to support/consult, as needed
Set KPI goals and ensure integration with other business reporting
Engage and train key stakeholders around KPIs, systems and dashboards


Support continuous optimization of Content via Content Effectiveness measurement
Partner with Analytics & Insights team to measure content effectiveness and make recommendations back to Digital Shelf Content team
Manage A/B testing strategy and execution in partnership with Content and A&I


Qualifications
Proficient in Microsoft Suite (Excel, PowerPoint)
Experience manipulating data and formulas in excel
Experience with Salsify and Profitero a plus
Experience with Consumer Insights a plus
Experience with PowerBI a plus
Experience with Snowflake a plus
Experience with Content Effectiveness Tools a plus: Vizit, Dragonfly, UserTesting



Title: Digital Shelf Measurement Specialist
Location: White Plains, New York 10605
Shift: 1st Shift; M-F
Duration: 04Months
Pay: $35 -$37/hr.

Keywords: Volt, Hartford , Digital Marketing Manager, Executive , White Plains, Connecticut