DIRECTOR, BRAND GROWTH - FOOD
Company: Live Nation
Location: New York
Posted on: October 25, 2024
Job Description:
Job Summary:
Please read the following job description thoroughly to ensure you
are the right fit for this role before applying.
WHO ARE WE?Live Nation Entertainment is the world's leading live
entertainment company, comprised of global market leaders:
Ticketmaster, Live Nation Concerts, and Live Nation Media &
Sponsorship. Ticketmaster is the global leader in event ticketing
with over 500 million tickets sold annually and more than 12,000
clients worldwide. Live Nation Concerts is the largest provider of
live entertainment in the world promoting more than 40,000 shows
and 100+ festivals annually for nearly 4,000 artists in over 40
countries. These businesses allow Live Nation Media & Sponsorship
to create strategic music marketing programs that connect over
1,000 brands with the 98 million fans that attend Live Nation
Entertainment events each year. For additional information, visit
www.livenationentertainment.com.Live Nation's Concerts Division is
where tours are born, artists come to life, and fans get to
experience the rush of live music. From our dozens of
owned/operated Amphitheaters to our Global Touring team, from
Ticketing and Venue Operations to Marketing and Sales... we foster
a fun and upbeat work culture with no shortage of opportunities.
With perks ranging from free concert tickets to dog-friendly
offices, to progressive benefits like student loan reimbursement
and adoption/fertility support... it's no wonder we are certified
as a Great Place to Work organization and one of People Magazine's
"50 Companies that Care". We want everyone to feel like they belong
and can thrive in our community, so we strive to help you achieve
your career and personal goals. Live music is our passion and where
we find our common ground. There has never been a better time to
join Live Nation.WHO ARE YOU?Passionate and motivated. Driven, with
an entrepreneurial spirit. Resourceful, innovative, forward
thinking and committed. At Live Nation Entertainment, our people
embrace these qualities, so if this sounds like you then please
read on!THE JOBThe Director, Brand Growth - Food will play a
pivotal role in shaping and executing the strategic direction of
Live Nation's owned food and beverage brands. You will oversee
overall brand direction and be responsible for developing and
implementing innovative strategies to drive brand experience,
product expansion, consumer engagement and revenue growth. You will
be directly involved in all facets of brand management, with a
focus on:
- Ownership of brand strategy and business planning for food or
beverage portfolio
- Accountable for brand experience at venues, festivals and
partner properties
- Development of brand standards, quality control and customer
satisfaction measures
- Innovation and growth, including development of expansion plans
and new partnerships
- Regional marketing, onsite merchandising and integrated fan
journey communicationWHAT THIS ROLE WILL DO
- Liaise with internal teams including Venue Nation, Media &
Sponsorship, and Live Lab to develop and execute brand strategies
both within and outside of LN venues
- Align with festival operators outside of Venue Nation to
understand how product can exist within each of their
operations
- Conduct market research and analyze consumer insights to
identify new opportunities for innovation and brand expansion
- Make recommendations on brand experiences and activities,
including product, promotion and distribution
- Add product/ingredients to all major broadliner distribution
channels
- Own expansion and go-to-market strategy, including securing new
partnerships and conceptualizing creative regional marketing ideas
to drive brand awareness and growth
- Develop brand kit of parts to guide how and where brands show
up, elevating brand equity
- Work with Venue Nation and operators to develop franchise brand
standards; manage brand and quality standards to strengthen
consumer experience
- Monitor and analyze performance metrics to track effectiveness
of marketing strategies and make data-driven decisions
- Manage detailed budget to actively monitor and maximize ROI
based on business and brand objectives
- Lead planning for new restaurant locations, including
development of playbook, analysis of budgets, and execution of
openingsWHAT THIS PERSON WILL BRING
- 5+ years experience in brand management, consumer marketing or
growth, ideally within food & beverage, CPG, QSR or
hospitality
- Record of success delivering innovative marketing programs with
measurable results
- Demonstrated ability to work effectively with cross-functional
teams and gain credibility amongst peers, managers and other
leadership stakeholders
- Entrepreneurial spirit, self-starter who sees opportunities for
growth and can implement them quickly
- Ability to manage through ambiguity in a new strategic role
within the organization
- Knowledge of competitive landscape and market research with
ability to implement into decision-making
- Excellent project management skills and ability to manage
multiple priorities in a fast-paced environment
- A proven understanding of data analysis and reporting
- Proficiency in Microsoft Office applications including Word,
PowerPoint, and Excel; proficiency in Keynote is a plus
- Strong passion for music, including knowledge of
current/relevant artists and industry trends
- Willingness to travel preferredApplicants for employment in the
U.S. must possess work authorization which does not require
sponsorship by the employer for a visa.BENEFITS & PERKSOur motto is
'Taking Care of Our Own' through 6 pillars of benefits:
- HEALTH: Medical, Vision and Dental benefits for you and your
family, including Flexible Spending Accounts (FSA) and Health
Savings Accounts (HSAs)
- YOURSELF: Generous paid time off policy including paid
holidays, sick time and paid days off for your birthday, Free
concert tickets
- WEALTH: 401(k) program with company match, Stock Program
- FAMILY: New parent programs & support including caregiver leave
and baby bonuses, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal
growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding networkLive Nation's
policy regarding vaccinations and masking will evolve based upon
updated regulations and factors related to COVID-19. Currently, we
strongly encourage employees to be fully vaccinated or have
received a negative COVID test within 24 hours of entering an
office.EQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed
to our people and go beyond the rhetoric of diversity and
inclusion. You will be working in an inclusive environment and be
encouraged to bring your whole self to work. We will do all that we
can to help you successfully balance your work and homelife. As a
growing business we will encourage you to develop your professional
and personal aspirations, enjoy new experiences, and learn from the
talented people you will be working with. It's talent that matters
to us and we encourage applications from people irrespective of
their gender, race, sexual orientation, religion, age, disability
status or caring responsibilities.HIRING PRACTICESThe preceding job
description has been designed to indicate the general nature and
level of work performed by employees within this classification. It
is not designed to contain or be interpreted as a comprehensive
inventory of all duties, responsibilities, and qualifications
required of employees assigned to this job.Live Nation recruitment
policies are designed to place the most highly qualified persons
available in a timely and efficient manner. Live Nation may pursue
all avenues available, including promotion from within, employee
referrals, outside advertising, employment agencies, internet
recruiting, job fairs, college recruiting and search firms.New York
City Hiring Rate*: $125,000 - $150,000**Please note that the
compensation information provided is a good faith estimate for this
position only and is provided pursuant to the New York Salary
Transparency in Job Advertisements Law. It is estimated based on
what a successful New York applicant might be paid. It assumes that
the successful candidate will be in New York or perform the
position in New York. Similar positions located outside of New York
will not necessarily receive the same compensation. Live Nation
takes into consideration a candidate's education, training, and
experience, as well as the position's work location, expected
quality and quantity of work, required travel (if any), external
market and internal value, including seniority and merit systems,
and internal pay alignment when determining the salary level for
potential new employees. In compliance with the NY Law, a potential
new employee's salary history will not be used in compensation
decisions.California Hiring Pay*: $125,000 - $150,000**Please note
that the compensation information provided is a good faith estimate
for this position only and is provided pursuant to the California
Salary Transparency in Job Advertisements Law. It is estimated
based on what a successful California applicant might be paid. It
assumes that the successful candidate will be in California or
perform the position from California. Similar positions located
outside of California will not necessarily receive the same
compensation. Live Nation takes into consideration a candidate's
education, training, and experience, as well as the position's work
location, expected quality and quantity of work, required travel
(if any), external market and internal value, including seniority
and merit systems, and internal pay alignment when determining the
salary level for potential new employees. In compliance with the
California Law, a potential new employee's salary history will not
be used in compensation decisions.
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Keywords: Live Nation, Hartford , DIRECTOR, BRAND GROWTH - FOOD, Executive , New York, Connecticut
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