Creative Services Director

Company: New Hampshire Association of Broadcasters
Location: Boston
Posted on: February 1, 2025

Job Description:

WCVB, the market-leading Hearst-owned ABC affiliate in Boston, Massachusetts is seeking a dynamic, creative leader for its Creative Services Director opening. This position requires a strong leader who can bring the WCVB, Boston's News Leader brand to life through impactful, research-driven campaigns that connect our brand to our audience on multiple platforms including television, digital, social, paid media, and streaming. As Creative Services Director, you are strategic and creative utilizing the latest industry marketing trends and can manage numerous projects simultaneously. You will elevate the look and feel of the market's leading news station while managing and inspiring an award-winning creative team. You will report to the President and General Manager. Join Hearst Television, one of America's most respected multimedia companies and help lead one of America's most honored television stations.Responsibilities

• Create, lead, and implement the brand marketing of WCVB, Me TV Boston, along with WCVB's digital platforms including Very Local.
• Manage production of compelling image, sweeps and special event campaigns for all platforms.
• Identify dynamic multi-platform strategies to increase all stations brand awareness and ratings.
• Oversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms.
• Oversee the Commercial Production team as they continue to create powerful marketing for WCVB's local advertisers.
• Provide inspiration and strategic direction to grow the skillset of our creative team.
• Produce and post targeted social media marketing.
• Collaborate, manage and execute dynamic outside media advertising efforts.
• Liaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activities.
• Attend outside community functions or meetings.
• Manage television promotional inventory on WCVB, our digital platforms and our multicast channels including MeTV Boston.
• Develop and monitor annual department budget and expenses.Requirements
• 5+ years in station marketing/promotion/brand management.
• Must be creative, a compelling writer, and be able to use research to meet station goals.
• Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPS.
• Conceive and critique creative concepts and graphic designs to be incorporated into internal and external station branding.
• Can collaborate and meaningfully communicate with news staff and interdepartmental station personnel.
• Valid driver's license (hire is contingent on good driving record).
• Relevant college degree preferred or equivalent work experience.
• Equivalent military training from Defense Information School (DINFOS) and associated experience will be considered.
• In-person attendance is required.Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER.Apply for this JobFirst & Last Name * Email *Phone *Resume Text (Leave blank if attaching link below)
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Keywords: New Hampshire Association of Broadcasters, Hartford , Creative Services Director, Advertising , Boston, Connecticut