Global Director of Marketing (Partner Level)

Company: Environmental Resources Management (ERM)
Location: Boston
Posted on: February 1, 2025

Job Description:

Global Director of Marketing (Partner Level)
Apply locations: London, United Kingdom; Boston, Massachusetts; Frankfurt, Germany; Philadelphia, Pennsylvania; Paris, France
Time type: Full time
Posted on: Posted Yesterday
Time left to apply: End Date: February 28, 2025 (30+ days left to apply)
Job requisition id: R00025516
The Global Director of Marketing will lead the development and delivery of ERM's global marketing strategy in support of ERM's commercial objectives, spearheading efforts to increase customer acquisition and revenue growth. The role holder will lead a dynamic global marketing team, leveraging innovative and impactful approaches to establish ERM as a market leader by creating, planning and delivering global campaigns and programs to strengthen existing and build new client relationships aligned with industry/service line growth plans, including providing leadership and oversight to the digital marketing agenda. The Global Director of Marketing will head up a team of marketing experts spread geographically and is responsible for building and maintaining key internal relationships across the business and building wider and deeper relationships across our existing client base within key audience groups.
KEY ACCOUNTABILITIES & RESPONSIBILITIES
Strategic Planning

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• Develop and implement a global marketing strategy, including digital marketing, aligned with overall commercial and business goals.
  
• Identify market trends, competitive landscapes and customer insights to inform strategic decisions.
  
• Build marketing plans, strategies and budgets, and evaluate KPIs, to ensure the smooth operation of marketing campaigns.
  
• Build and maintain professional relationships with key senior leaders across various business units for successful partnership, collaboration and overall delivery aligned to organizational strategy.
  
  Brand Impact
  
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  • Shape and enhance ERM's brand identity globally in collaboration with the Global Head of Brand and Communications.
    
  • Ensure brand consistency across all marketing channels and materials.
    
    Key Client Growth
    
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    • Lead initiatives to acquire, retain and grow customer relationships through industry and (over time) account-based marketing, effective campaigns, promotions, and product launches.
      
      Digital Marketing
      
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      • Oversee all of ERM's digital channels and increase their ROI through campaigns/digital lead generation leveraging SEO, SEM and email marketing.
        
      • Utilize data-driven insights to optimize digital campaigns and improve ROI.
        
      • Identify strengths and opportunities to reach new market segments and expand market share.
        
        Global Team Leadership
        
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        • Build, mentor, coach and lead a high-performing global marketing team, leading and managing team performance, development and retention.
          
        • Foster collaboration across regions to ensure cohesive global marketing efforts.
          
          JOB REQUIREMENTS & CAPABILITIES
          Professional Experience & Qualifications
          
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          • BSc or MSc degree in Marketing or relevant field, or relevant parallel experience.
            
          • Proven years of experience in roles with strategic focus/influence and execution as a senior leader/head of Marketing with 10-15 years of experience in leading and implementing a commercially focused marketing strategy.
            
          • Superior interpersonal skills and significant experience in working with executive leadership teams and other key stakeholders.
            
          • Expert communication skills (verbal and written) with proven credentials and examples demonstrating collaboration within a global business.
            
          • Expert knowledge and demonstrable experience using multiple platforms and channels for a range of audiences.
            
          • Expert knowledge and experience of marketing and communication technologies and tools.
            
          • Inclusive leadership experience, coupled with demonstrable years of experience managing people/teams spread globally.
            
          • Extensive experience of building and influencing long term internal client relationships with senior leaders and partners.
            
          • Demonstrable project management skills, analytical mindset and business acumen.
            
          • Curiosity & interest in commercial aspects of the business, such as sustainability, climate change, low carbon etc.
            
            Capabilities/Skills
            
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            • Agile approach thus comfortable working within a complex structure, managing teams, multiple stakeholders and meeting deadlines.
              
            • Thinks strategically; ability to problem-solve, adept at identifying challenges and driving opportunities for improvement in alignment with organisational goals/objectives.
              
            • Tact and diplomacy to work with senior stakeholders and potentially competing agendas.
              
            • Drives execution; able to mobilise teams for effective delivery.
              
            • Leads authentically; through their growth mindset in identifying opportunities for improvement and enabling successful change management with key stakeholders.
              
            • Partners with client; strategic partner to internal clients and senior leaders within the organisation.
              
            • Inspires engagement; encourages collaboration for greater innovation and leads by example by role modelling positive behaviours.
              
            • Excellent prioritisation and time management; balances multiple projects and deadlines, effectively prioritizes tasks/projects, and stays focused and productive under pressure.
              
              The Expected Leadership capabilities and behaviors at this level, are those detailed in the ERM Career Framework.
              About Us
              At ERM, sustainability is our business.
              We are the world's largest advisory firm focused solely on sustainability, offering unparalleled expertise across business and finance.
              ERM partners with clients to operationalize sustainability at pace and scale, through our unique combination of strategic transformation and technical delivery capabilities.
              Our diverse global team of experts works with the world's leading organizations to help them set clear sustainability targets, measure progress and operationalize strategy through deep implementation and business transformation.
              With more than 50 years of experience, our ability to integrate sustainability solutions and our depth and breadth of technical knowledge are why organizations choose to partner with us as their trusted advisor.
              Every one of us firmly believes in the potential to create value for our clients through an integrated approach to sustainability (because we have personally seen it and professionally achieved it).
              Our team members are passionate about client service. We work closely with our clients to help them operationalize their sustainability goals and meet their environmental, health and safety objectives while advancing ERM's purpose through delivering tangible progress in what the United Nations coined The Decade of Action.
              Organizing our people across globally integrated communities of technical and strategic talent positions ERM to be a "boots to boardroom" leader in bringing that value creation to our clients, partners, and the world.
              We recruit exceptional professionals with a personal and professional passion for sustainability and nurture them to even greater success as specialists. We prepare our consultants to bring integrated, innovative and sustainable solutions to our clients and provide opportunities for ongoing development across a variety of subject areas related to technical, business, and personal growth.
              At ERM, effort pays off and becomes career defining work that leaves a positive imprint on our planet.
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Keywords: Environmental Resources Management (ERM), Hartford , Global Director of Marketing (Partner Level), Advertising , Boston, Connecticut