Vice President of Marketing

Company: Teikametrics Inc.
Location: Boston
Posted on: February 1, 2025

Job Description:

ABOUT THE ROLETeikametrics is revolutionizing eCommerce through our AI-powered Multi-Marketplace Optimization Platform. We're directly impacting the success of thousands of brands worldwide, optimizing billions in sales across major marketplaces like Amazon and Walmart.Teikametrics is hiring a Vice President of Marketing. This is a critical role focused on driving market leadership and revenue growth for Teikametrics. You'll be responsible for leading end-to-end marketing strategy and execution spanning demand generation, content marketing, product marketing, and customer marketing to drive revenue growth. This strategic and hands-on Marketing leader will be responsible for leading a high-performing Marketing Team that drives our next phase of hypergrowth.Reporting to the President, the ideal candidate is a strategic, growth-focused leader with deep experience leading high-impact B2B marketing teams in SaaS businesses. You'll be equally skilled at getting insights from our customers, unlocking growth opportunities from our data, shaping differentiated messages to the market, and reporting on the business results to our executive team and board.WHY TEIKAMETRICS?At Teikametrics, you'll experience the excitement of a growth-stage company with the stability of an established market leader. You'll also have the opportunity to work with cutting-edge AI technology that's transforming the industry while collaborating with top brands redefining the future of eCommerce. With a remote-first culture, we value impact over location and you'll have the flexibility to work when you're most productive and effective. Join us on our mission to be the world's leading Marketplace Optimization Platform, used by every seller and brand owner.HOW YOU'LL SPEND YOUR TIME

• Strategic Leadership: Develop and implement a cohesive marketing strategy aligning marketing initiatives to Teikametrics' business goals across multiple audiences and revenue streams.
• Demand Generation: Deliver demand generation plan and channel strategies that drive awareness, generate high-quality leads, and accelerate pipeline growth. Own demand generation goals, budget, and ROI.
• Content Marketing: Shape content marketing strategies that reinforce Teikametrics' industry leadership, drive differentiation, and deliver value to our key audiences.
• Customer Marketing: Build scalable customer programs focused on customer engagement, adoption, and retention.
• People Leadership: Build and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.
• Cross-functional Leadership: Collaborate closely with sales, product, and customer experience leaders to deliver the greatest value to our customers.WHO YOU ARE
  • A dynamic leader with 12+ years of marketing experience (preferably in SaaS) that has built and led a complex and dynamic marketing organization at a high growth company.
  • Deep experience building and leading demand generation strategies and delivering measurable results spanning SMB and enterprise customers.
  • Highly data-driven, able to make strategic decisions based on performance metrics and market insights.
  • Inspiring people leader with demonstrated success in building, mentoring, and leading high-performing teams across multiple marketing functions.
  • Exceptional executive communication skills, building confidence and trust at all levels.
  • Builder mindset, able to push effectively through complexity.WHAT CAN HELP YOU STAND OUT
    • 5+ years of experience in a leadership role at a top SaaS company in the Retail or eCommerce domains.
    • Significant and meaningful experience implementing marketing strategies that are fully aligned with the Product Lead Growth model.WORKING AT TEIKAMETRICSMore Than Just a JobEveryone's work preferences are different but regardless of work style, we like to take care of our people. Benefits of becoming part of Team Teika:
      • We're proud to be remote-first.
      • Unlimited PTO.
      • 401K to help you invest for the future.
      • $XX annual learning and development stipend.
      • $XX home office allowance to set you up for success.
      • Flexible work schedule - early bird or night owl, work when you're most productive.The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended. #LI-Remote
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Keywords: Teikametrics Inc., Hartford , Vice President of Marketing, Advertising , Boston, Connecticut