Sr. Marketing Manager - Product

Company: Financial Communications Society
Location: Boston
Posted on: January 30, 2025

Job Description:

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters - to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.THE ROLEWith oversight of manager, the Marketing Sr. Specialist forms and deepens relationships with internal business partners to facilitate the delivery of marketing activities that support the business and help elevate the MFS brand and our capabilities. Responsible for project management of multiple mid-sized programs and/or promotional efforts resulting in the development of strategically sound targeted marketing assets.WHAT YOU WILL DO

• Execute the delivery of integrated marketing campaigns. Collaborate with marketing colleagues to initiate and successfully execute a variety of project types.
• As appropriate, understand client segments, target markets and the MFS philosophy and strategies in order to execute on marketing plans.
• Utilize marketing analytics to leverage key learnings and inform marketing plans and deliverables across multiple channels.
• Coordinate content development activities working across teams to support business goals. Provide clear direction and input and proactively manage contributors to guide project teams to establish priorities and meet deadlines.
• Foster strong business partnerships to ensure programs are planned and executed on time, and on budget.
• Work collaboratively within the Marketing Strategy and Activation, Strategy and Insights Group and broader MFS groups such as distribution, product, compliance and legal to achieve objectives.
• Evaluate metrics and provide insights on marketing program performance to ensure business goals are met.
• Demonstrate understanding of brand guidelines as well as how to apply them across assigned areas and marketing deliverables.
• As appropriate, oversee inventory and maintenance of literature, and assist with the creation of new sales literature ensuring lesser-used and/or obsolete pieces are phased out and/or replaced with more contemporary, compelling material.
• Provide support to key business partners by responding to requests and addressing concerns in a timely, professional manner-building trusting, valued relationships that result in client satisfaction.WHAT WE ARE LOOKING FOR

• Bachelor's degree combined with experience in marketing, sales and/or finance preferably within financial services or related industry.
• 2-5+ years of relevant work experience.
• Utilize data analytics, mining for insights, and application of key learning to influence channel marketing strategies and decision making.
• Customer-service focus with strong problem-solving skills and solutions orientation.
• Organized self-starter who can work independently, demonstrating attention to detail and ability to manage multiple programs simultaneously.
• Ability to operate effectively under pressure-shifting priorities in response to changing business demands while adhering to stated project deadlines.
• Strong interpersonal communication skills (written and verbal) with the ability to collaborate with at all levels.
• Experience working with creative service teams and processes to develop sales and marketing support materials.
• Willingness to travel as needed.
• Proficiency with Microsoft Office (Word, Excel and PowerPoint).
• Technical aptitude including workflow, CRM, marketing automation and design, as appropriate.What we offer:
  • Generous time-off provided: including "Responsible time off" for many roles, paid company holidays when the US Stock Exchange is closed, plus paid volunteer time.
  • Family Focus: Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, generous caregiver leave.
  • Health and Welfare: Competitive medical, vision and dental plans, plus tax-free health savings accounts with company contributions.
  • Wellness Programs: Robust wellness webinars, employee assistance program, gym reimbursement through our medical plans, fitness center discounts and more.
  • Life & Disability Benefits: Company-paid basic life insurance and short-term disability.
  • Financial Benefits: 401(k) savings plan, Defined Contribution plan- 15% of base salary invested into the Plan, competitive total compensation programs.MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance.MFS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited.Please see the Know Your Rights: Workplace Discrimination is Illegal document and Pay Transparency Nondiscrimination Provision, linked for your reference.
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Keywords: Financial Communications Society, Hartford , Sr. Marketing Manager - Product, Advertising , Boston, Connecticut