Freelance Writers/Subject Matter Experts: Advertising and Marketing Technology

Company: Skyword, Inc.
Location: Boston
Posted on: January 28, 2025

Job Description:

Freelance Writers/Subject Matter Experts: Advertising and Marketing TechnologyDepartment: Professional ServicesEmployment Type: FreelanceLocation: RemoteDescriptionSkyword connects top-tier subject matter experts and creatives to incredible brands through our content marketing platforms, Skyword360 and Accelerator360. Our elite talent network, combined with our cutting-edge content marketing technology, gives our brand clients access to the best storytellers for the job at the speed and scale they need to drive business.Skyword is seeking talented freelance writers and subject matter experts with expertise in creating content in the adtech and martech industries, with a strong background in writing for B2B audiences of technology companies.When you join the Skyword talent network, your profile becomes searchable in both Skyword360 (our legacy platform) and Accelerator360 (our AI-enhanced platform). Being in the Skyword talent network means that brand clients and our in-house client services team can find and contact you about creating content for their program. If your profile matches their needs, you may be contacted directly to discuss project scope and rates or invited via email to submit an RFP for a specific project.We are seeking the following skills and expertise:

• You will be a strong match if you have experience understanding the advertising landscape and cutting-edge adtech, the evolving role of generative AI in marketing, ad campaign management, search ad optimization and SEO, display and video ads, omnichannel media, small-to-midsize business advertising, and what will motivate a shift in marketing spend.
• You have experience spending time learning a client's value proposition and brand voice, and communicating that through impactful, original, and well-researched storytelling content. This could take the form of thought leadership blogs, white papers, customer stories, social media posts, video scripts, and more.
• You have experience across the content ideation and production process, from strategy, SME interviews, and outlines to draft creation, revisions, and optimization.How to get startedCreating an account does not guarantee that opportunities for work will be available. Creating an account does, however, provide an opportunity for visibility to our clients as well as to our services team, who actively recruit talent through our platform, with ample opportunity for continued engagement. You will have the flexibility to respond to RFP's that fit your schedule and set your own individual project rates, which sets Skyword apart as a preferred platform for creators engaging in freelance projects.To feature your talents on our platform, please follow these steps:

• Share your resume here. If your talents are a match for our needs, a member of our Talent Acquisition team will contact you to schedule a 15 minute call to share more details and to answer any questions that you may have.
• Click to learn more about freelancing for Skyword and to create your own unique profile on Skyword 360.
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Keywords: Skyword, Inc., Hartford , Freelance Writers/Subject Matter Experts: Advertising and Marketing Technology, Advertising , Boston, Connecticut