Marketing Associate (Full time)

Company: Guardian Agriculture
Location: Woburn
Posted on: January 24, 2025

Job Description:

About Us:Guardian Agriculture develops large multicopters for applying agricultural chemicals to high-value crops. Our systems radically improve precision and safety relative to existing plane- and helicopter-based crop spraying solutions, while reducing chemical use, reducing impact on pollinating insects, and minimizing opportunities for organisms to acquire chemical resistance.Guardian is a small, multi-disciplinary team of talented engineers, technicians, and operators who are passionate about making an impact by connecting technology to solve critical customer needs. We value collaboration, candor, thoughtful design, and a growth mindset as we scale the organization and build an autonomous system that farmers can trust.SUMMARY:As Guardian Agriculture prepares for our commercial launch, we're seeking a full-time Marketing and Communications Specialist to help expand to shape and amplify our messages. This role is crucial in improving brand awareness and generating sales leads. You will manage our communications efforts, develop content, and drive marketing efforts that drive growth and brand awareness.Key Responsibilities:

• Inbound Communications:

• Respond to inbound product inquiries and customer emails promptly and professionally.
• Bring order and relevance to an otherwise neglected Salesforce CRM.
• Social Media Management:
  • Maintain and grow Guardian Agriculture's social media presence, including LinkedIn, Twitter, and Instagram.
  • Develop and execute social media campaigns, track their effectiveness, and optimize strategies to generate leads.
  • Content Creation:
    • Write copy and create marketing collateral, including websites, email campaigns (using HubSpot), banner ads, videos, sales materials, and more.
    • Develop content for both short- and long-form communications with impeccable grammar and style.
    • Communications:
      • Identify opportunities for media coverage and develop relationships with print and media companies to feature Guardian Agriculture's perspectives in publications.
      • Lead Generation & CRM management:
        • Use social media, tradeshows, and other sources to identify prospective leads.
        • Arrange Guardian participation in trade shows, will be required to staff 2-4 annually.
        • Revitalize usage of Salesforce (or alternative if you feel strongly) to track lead pipeline.
        • Future responsibilities:
          • Maintain and update the company website.
          • Assist with organization of, and staffing at trade shows.
          • Capacity permitting, assist with current priorities - creating client proposals, etc.To Be Successful You Will Have:
          • Experience:
            • Bachelor's degree in Marketing, Communications, or a related field; in lieu of a degree, demonstrated capabilities are acceptable.
            • 2-5 years of experience in journalism, brand content strategy, copywriting, or communications.
            • Experience with Salesforce is highly desirable.
            • Skills:
              • Exceptional writing and editing skills with a strong ability to develop content across various platforms.
              • Strong organizational skills and attention to detail.
              • Excellent problem-solving abilities and innovative thinking.
              • Strong interpersonal skills with a positive and flexible attitude.
              • Willingness to do menial tasks with joy.
              • Location:
                • Role is hybrid and optionally remote with the expectation that they will spend several days in the office at the initiation of employment and at least quarterly in-person visits (though ideally would spend 1 day per week/ every other week in the office).Benefits:Flexible time off, competitive salary, stock options, free company lunch every day, comprehensive benefits package, lots of tools, and the opportunity to build and play with flying machines that will have an environmental impact. We offer three months paid Maternity and Paternity Leave for new parents and encourage all parents to take it.Guardian AG stands firmly against racial discrimination and social injustice. Everyone has a voice in our company, and we are committed to equality, inclusiveness, respect, and kindness. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, disability status, age, marital status, protected veteran status, or other characteristics protected by law. Guardian AG is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please send an email to: rocky@guardian.ag
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Keywords: Guardian Agriculture, Hartford , Marketing Associate (Full time), Advertising , Woburn, Connecticut